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The Discipline:
Focus on a targeted result
(awareness, image, sales. . . )
Know your target audience
(who they are, and what's important to them)
Know your position in the marketplace
(are your known, and for what? USP)
Know your environment
(how cluttered?)
Condition yourself to be objective
(not a mirror, a window)
Create a integrated approach
(use the right media to its best advantage)
Build a long-term brand relationship
(knowledge is power; repetition is key)
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